West Elm Calgary Collaboration | The Paper Lover Co.

West Elm Calgary Collaboration

Hello, my name is Alison Hui, the ‘behind the scene’ person of The Paper Lover Co. I finally got some time to update this blog after so long, I promise I will post more often about what I’ve been up to with The Paper Lover Co. 😉

I had been spending time in rethinking about the vision I wanted to put in the company and how I wanted to create more cool yet relevant products. Time flies like the wind, without putting words in actions, my dream would never come true. While preparing my new custom product line -3D papercut pictures, and I fell in love with drawing city skylines. I started creating pictures of Calgary skyline and turned them into a 3D picture. Telling myself that I should focus more in local market, like joining some craft shows again, then out of the blue, a phone call left me with an amazing opportunity! West Elm, a Brooklyn based furniture store is opening a store in Calgary, and would like to invite me for collaboration! I got to create an illustration for an exclusive tote bag to be given out at the store opening, as well as a the opportunity to join West Elm Local program and showcase my products!

I will be luanching a new collection called City Love, kicking off with the Calgary series. They will be available at West Elm Calgary on 19th August, and they are also aailable at our online store.

Calgary_Postcards_01

City Love Collection – Calgary Postcards

There will be postcards and art prints available in store.

Happy Sweet Home Art Print

Happy Sweet Home Art Print

For the tote bag, West Elm Calgary will be giving out for FREE to the first 300 shoppers with a $50 minimum purchase.

Free Tote Bag!

The Paper Lover Co. together with West Elm would like to invite you to West Elm Calgary Grand Opening Party on 19th August 2015 (Wednesday), from 6pm to 8pm. Reserve your FREE tickets at westelmcalgary.eventbrite.com by 17th August, while space is limited!

West Elm Grand Opening Party

For more information, please check out our event on facebook. There will be 5 other local artists incolved in the West Elm Local. Please come and support local artists & businesses. Don’t forget to like us on Facebook for latest news. I hope to see you all soon!

-Alison

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